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Magazine Touts Arizona's Foliage Over Vermont's Colors
Originally published on Wed August 28, 2013 12:33 pm
DAVID GREENE, HOST:
And today's last word in business is: say what?
That was roughly the reaction of Vermonters who read this magazine headline. Quote: "Autumn In Arizona and Why It's Better Here Than It Is In Vermont."
RENEE MONTAGNE, HOST:
You see, leaf-peepers, those are the tourists who head north to look at the colorful foliage, are a huge part of the state's economy. An estimated 3.5 million people visit Vermont during the season, spending some $130 million.
GREENE: Arizona Highway made the bold claim for that state's own fall colors. Their publisher says the story was just an effort to show that Arizona is not just desert.
MONTAGNE: In response, the Vermont Life magazine took a jab at Arizona's biggest draw - the Grand Canyon, saying - tongue firmly in cheek - that they had a bigger canyon.
GREENE: A place that surely all of you have heard of: It's Vermont's famous Quechee Gorge.
GREENE: We'll vacation there next time, Renee.
That's the business news on MORNING EDITION, from NPR News. I'm David Greene.
MONTAGNE: And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.