The Last Word In Business

Jan 31, 2013
Originally published on January 31, 2013 7:36 am

BlackBerry has unveiled a new smarthphone that it hopes will woo back the many customers it lost in the past few years. Among its strategies, the company appointed singer Alicia Keys as its global creative director. But in the last few days Keys was found to be tweeting from an iPhone, one of BlackBerry's big rivals.