Sports
Originally published on Sun August 5, 2012 6:24 am
By editor
In 2008, Speedo got too good at making swimsuits.
Ninety-eight percent of medal winners that year wore the company's LZR Racer, a zip-sealed full-body suit that carried many top athletes — including Michael Phelps — to gold.
But after those games, the sport's international governing body changed the rules to outlaw the LZR by banning zippers and restricting mens' suit coverage from the navel to the knees. So Speedo went back to the drawing board and spent years developing what's now known as the Fastskin3 system.
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