Politics
Originally published on Wed September 19, 2012 8:09 pm
By editor
Transcript
AUDIE CORNISH, HOST:
Here are some other guidelines for connecting with voters: Never explain anything. Subtlety is your enemy. Every campaign needs a theme. Keep it simple. Rhyming is good. And, pretend you are the voice of the people. These maxims may sound like fundamentals of today's political campaigns but they were the ideas of the country's first political consultants, Leone Baxter and Clem Whitaker. They got their start in California in the 1930s.
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