Business

3:23pm

Mon March 16, 2015
Parallels

Excitement Over Mexico's Shale Fizzles As Reality Sets In

Originally published on Mon March 16, 2015 8:01 pm

A platform owned by Mexico's state-run oil company Pemex is seen off the Bay of Campeche in the Gulf of Mexico. The country has recently opened up its energy sector to foreign investors.
Victor Ruiz Reuters/Landov

The prolific shale formation that has made people rich in South Texas doesn't stop at the Rio Grande, as U.S. maps seem to indicate.

"The geology doesn't change when you cross that little 20-foot-deep river," says Brandon Seale, president of San Antonio-based Howard Energy Mexico. "What goes on 10,000 feet under the river is the exact same."

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12:24pm

Mon March 16, 2015
The Salt

Looks Matter: A Century Of Iconic Food Packaging

Originally published on Tue March 17, 2015 1:49 pm

Ariel Zambelich/NPR

We take the packaging our food comes in for granted. Yet many of the boxes, bags and bottles that protect our edibles were once groundbreaking — both in their design and in how they changed our perception of what's inside. Sometimes, packaging is so distinctive, it transforms food from mere consumer product to cultural icon. As Stephen Heller, author of more than 100 books on design and popular culture, says, "Coca-Cola is not a bottle of soda — it's Coca-Cola."

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11:12am

Mon March 16, 2015
All Tech Considered

Pew: Nearly One-Third Of Americans Hide Information Online

Originally published on Tue March 17, 2015 4:30 pm

iStockphoto

Almost a third of Americans have taken steps to hide or shield their information online since Edward Snowden publicized National Security Agency surveillance practices.

But as a country, we're deeply divided — nearly 50-50 — over whether to be concerned about massive government surveillance. And while there are signs that privacy is a partisan issue, it's not partisan in the way you might think.

All that is according to the latest privacy study by the Pew Research Center.

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3:09am

Mon March 16, 2015
Architecture

With Sunny, Modern Homes, Joseph Eichler Built The Suburbs In Style

Originally published on Tue March 17, 2015 3:24 pm

After World War II, developer Joseph Eichler built well-designed and well-crafted tract homes that dotted California suburbs.
Stephen Schafer

In Palm Springs, Calif., a $1 million home was just built — with plans resurrected from 1951. The original sold for about $15,000, and was called an Eichler, after developer Joseph Eichler, who offered well-designed, well-built tract homes to the masses a half-century ago.

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7:57am

Sun March 15, 2015
Business

Airlines Are Not The Best At Estimating Flight Times

Originally published on Sun March 15, 2015 11:03 am

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

Transcript

UNIDENTIFIED WOMAN #1: Fifty-two.

UNIDENTIFIED WOMAN #2: 11:53.

UNIDENTIFIED MAN #1: Twenty-five.

UNIDENTIFIED WOMAN #3: 6.115

RACHEL MARTIN, HOST:

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5:29am

Sun March 15, 2015
Business

Smell Something Different At The Gym? It Might Not Be What You Think

Originally published on Mon March 16, 2015 1:06 pm

The weight training center at Anytime Fitness in Michigan in December. The company started using scent marketing four years ago.
Danielle Duval MLive.com/Landov

Eric Spangenberg knows he's too old for Abercrombie and Fitch. He knows as soon as he smells it.

The store's signature fragrance, Fierce, is a mixture of citrus and musk. It's a combination that Spangenberg, 55, says is clearly targeted toward a specific demographic: a young one.

It's called scent marketing — when a business chooses a specific scent to attract customers and boost sales, and it has become widely popular in the last several years, he says.

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5:24am

Sun March 15, 2015
The Salt

The Fate Of The World's Chocolate Depends On This Spot In Rural England

Originally published on Tue March 17, 2015 1:49 pm

Rows of potted cocoa plants from around the world. Before a cocoa variety from one country can be planted in another, it first makes a pit stop here, at a quarantine center in rural England.
Courtesy of Dr. Andrew J. Daymond

Walk into a row of greenhouses in rural Britain, and a late English-winter day transforms to a swampy, humid tropical afternoon. You could be in Latin America or sub-Saharan Africa, which is exactly how cocoa plants like it.

"It's all right this time of year. It gets a bit hot later on in the summer," says greenhouse technician Heather Lake as she fiddles with a tray of seedlings — a platter of delicate, spindly, baby cocoa plants.

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7:48am

Sat March 14, 2015
The Seams

How The Luxury Fashion Industry Became All Business

Originally published on Tue March 17, 2015 6:31 am

Models walk the catwalk in March 2009 during one of Alexander McQueen's last shows, Ready-to-Wear Autumn/Winter 2009, in Paris. McQueen was one of several fashion designers elevated to prominence by Bernard Arnault, the French tycoon who transformed the business of high fashion.
Pascal Le Segretain Getty Images

Fashion Week looks glamorous, but as it drew to a close in Paris last Wednesday — following shows in New York, London and Milan — it became clear that the runway has become a racetrack.

The pace of the multibillion-dollar fashion industry has changed in recent years from luxurious to laborious. Even the seasons have accelerated.

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7:48am

Sat March 14, 2015
The Salt

The Family Peach Farm That Became A Symbol Of The Food Revolution

Originally published on Tue March 17, 2015 1:50 pm

Mas Masumoto grew up on his family farm southeast of Fresno, Calif. His 1987 essay "Epitaph for A Peach," in which he bemoaned the loss of heirloom flavors, captured his changing philosophy as a farmer. It also helped turn his farm into a landmark in the local-food movement.
Dan Charles/NPR

In the heart of California's Central Valley, a vast expanse of orchards, vineyards, and vegetable fields, lies a small collection of aging peach trees. Farmer Mas Masumoto's decision to preserve those trees, and then to write about it, became a symbol of resistance to machine-driven food production.

Yet the Masumoto farm's story isn't just one of saving peaches. It's become a father-daughter saga of claiming, abandoning, and then re-claiming a piece of America's agricultural heritage.

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6:39pm

Fri March 13, 2015
Business

Lumber Liquidators Defends Its Products After '60 Minutes' Report

Originally published on Fri March 13, 2015 8:00 pm

A man walks past a Lumber Liquidators store in Philadelphia. The retailer says it stands by its products and will pay for the safety testing of laminate floors.
Matt Slocum AP

Earlier this month, the flooring retailer Lumber Liquidators got the kind of attention companies dread. CBS' 60 Minutes did a story saying the company's products have unsafe levels of formaldehyde, a known carcinogen.

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