When the NFL wants to make a play for a particular demographic, they go long. To attract Latinos, it forged partnerships with Univision and Telemundo. To keep women happy, it came out with a clothing line featuring shirts that actually fit better than those boxy jerseys.
Now, to engage children, the NFL is going where kids go: Nickelodeon. NFL Rush Zone: Season of the Guardians is a new series rolling out Friday, co-branded by the NFL and Nicktoons.
Most of the news we hear about Mexico these days is about drug-related violence. But it turns out there's another, brighter story there: The country's economy has been growing at a solid pace for the past couple years, driven in large part by solid exports.
Among other things, Mexico is the world's largest exporter of flat-screen TVs. There are a lot of factories just south of the U.S. border, filled with workers putting together televisions. The individual parts come from Asia, but the final assembly is done in Mexico.
"No substantive progress has been made." That's what House Speaker John Boehner had to say Thursday about efforts to avoid automatic spending cuts and tax increases at year's end.
The administration's lead negotiator, Treasury Secretary Tim Geithner, met with congressional leaders from both sides of the aisle Thursday, looking for an agreement on the hazard Congress and the White House created last year to focus their minds on deficit reduction.
Five years after his much-hyped arrival in the United States, David Beckham is playing his last game for the L.A. Galaxy on Saturday. David Greene speaks with Los Angeles Times sportswriter Kevin Baxter about whether Beckham lived up to America's expectations.
The popular website Intrade allows its users to bet on the odds of almost anything — like whether Syrian President Bashar al-Assad will get ousted by a certain date, or whether the movie Argo will win best picture at the Oscars.
This week, Ireland-based Intrade announced that U.S. users will have to unwind their bets and shut down their accounts by the end of the year. That's after the Commodity Futures Trading Commission sued Intrade for operating an unregistered exchange.
Facebook has a long history of upsetting its users by suddenly announcing a change to its privacy settings. In 2009, as a way to quiet the critics, Facebook set up a system for its customers to vote on changes. If enough of them were unhappy, the company would back down. Now, Facebook wants to get rid of the voting.
It may sound like an oxymoron: a delicious local, winter tomato — especially if you happen to live in a cold climate.
But increasingly, farmers from West Virginia to Maine and through the Midwest are going indoors to produce tomatoes and other veggies in demand during the winter months. "There's a huge increase in greenhouse operations," Harry Klee of the University of Florida tells us.
The seeds of this goosefoot plant are known as quinoa, a superfood now in high demand and grown almost exclusively in South America. But some growers think they have the formula to grow it up north.
Credit Janet Matanguihan / courtesy Kevin Murphy
The explosion in world popularity of quinoa in the past six years has quadrupled prices at retail outlets. But for all the demand from upscale grocery stores in America to keep their bulk bins filled with the ancient grain-like seed, almost no farmers outside of the arid mountains and coastal valleys of Peru, Bolivia, Ecuador, and Chile grow it.
But plant breeders and scientists who study the biology and economics of quinoa say that is about to change.