Why does anyone buy Bayer aspirin — or Tylenol, or Advil — when, almost always, there's a bottle of cheaper generic pills, with the same active ingredient, sitting right next to the brand-name pills?
Matthew Gentzkow, an economist at the University of Chicago's Booth school, recently tried to answer this question. Along with a few colleagues, Gentzkow set out to test a hypothesis: Maybe people buy the brand-name pills because they just don't know that the generic version is basically the same thing.
And the Federal Communications Commission has apparently approved a deal giving the Japanese telecom giant SoftBank a controlling stake in SprintNextel, which is the third-largest wireless operator in the U.S. Experts say SoftBank's industry clout should help Sprint become a more robust competitor. NPR's Wendy Kaufman reports.
Some people feel awkward about eating alone in restaurants but a new eatery in Amsterdam has only small tables with single chairs. It requires customers come solo. The restaurant is part culinary endeavor, part social experiment. As its creator says, she wanted to give people "food for thought."
And a remembrance, now. The, a computer visionary best known for inventing the mouse has died. As NPR's Laura Sydell reports, the mouse was just one small piece of what Douglas Engelbart contributed to the development of personal computers.
The Obama administration's decision late Tuesday to postpone the requirement for employers with 50 or more workers to offer health coverage or risk fines has satisfied some key members of the coalition that supported the law.
But the one-year reprieve also raises new questions about the administration's ability to get the huge health law up and running in an orderly fashion. The deadline for the new health exchanges to begin enrolling individuals is Oct. 1.
Coming up in a few minutes, we'll dive a little deeper into what's going on with the abortion debate in Texas. But first, we want to talk about a development that's affecting recipients of housing assistance in Los Angeles County. The U.S. Department of Justice this week ordered LA County and the cities of Lancaster and Palmdale, California to pay a total of $12.5 million in damages to residents of subsidized housing. That follows a two-year investigation by the department.