And now, a look beyond Baltimore and Beyonce to the enduring possibilities of an ephemeral event. When the lights went out at Superdome on Sunday, Twitter lit up. Advertising teams from several companies tried to capitalize with instant ads. Like many of the regular ads, almost of these flopped, but one produced an idea that people are still buzzing about, Oreo cookies. If you work in the ad business, how does social media changed the game? Give us a call, 800-989-8255. Email: email@example.com.
I'm Michel Martin, and this is TELL ME MORE from NPR News. Coming up, people often talk about the struggle to get into college but for many students, finishing is really the big challenge. Our next guest has some practical tips for students, to help them make it to the finish line.
"Slumping personal computer maker Dell is selling itself for $24.4 billion to its founder and a group of investors that includes Microsoft," The Associated Press writes, in "the largest deal of its kind since the Great Recession dried up financing for risky maneuvers like this."
The wire service adds that "the complex agreement announced Tuesday will end Dell Inc.'s nearly 25-year history as a publicly traded company. Shareholders are receiving $13.65 per share for their stock. ... Founder Michael Dell will remain the company's CEO and largest shareholder."
The British oil company, BP, announced its 4th quarter earnings today, and its net profit was about a billion dollars lower than a year earlier. BP has been shrinking as assets have been sold off to pay for its liabilities tied to the 2010 Gulf of Mexico oil spill.
A $24.4 billion buyout that would take computer maker Dell private was announced Tuesday. The group negotiating to buy the company includes private equity firm Silver Lake, Microsoft and Dell's founder Michael Dell.
The U.S. Justice Department plans to file a civil suit this week accusing the credit rating company Standard and Poor's of fraud. Standard and Poor's is the company that famously downgraded U.S. debt in 2011. This investigation focuses on S and P's actions before the financial crisis. The civil action accuses S and P of fraudulently inflating the ratings of mortgage investments, setting them up for the crash that lead to the great recession. The investigation is the focus of today's Business Bottom Line, and here's NPR's Jim Zarroli.
And our last word in business is: America's pizza crisis solved.
For decades, Pizza Hut has been researching ways to improve the flawed pizza consumption process. Until recent years, Americans were forced to hold the slice two-handed, you know, with the finger up under the point, or fold it in half like Spike Lee in "Do the Right Thing." Pizza Hut has never felt that was good enough, and they're trying for something better.
Puerto Rico's population is dropping. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico's troubles are affecting its people and other Americans in unexpected ways.
There's a lot of talk in politics about the desirability of American manufacturing and "green" jobs. President Obama talks about both often, especially wind turbines and long-lasting batteries that are made on U.S. soil.
Robert Siegel, host of All Things Considered, recently visited a Massachusetts factory that makes a product that hits those same parameters. It's arguably a force for sustainability, nearly 40 Americans assemble it, and it's an interesting case study in innovation: the high-speed hand dryer.