South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.
That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.
Only days after Steve Ballmer said he's retiring, Microsoft moved swiftly to acquire Nokia's mobile phone business. The deal signals that Microsoft is committed to a future that relies on mobile devices at least as much as software. Whether that bet succeeds will depend largely on Stephen Elop, Nokia's CEO, who is returning to Microsoft and is being discussed as Ballmer's potential successor.
Known as the "Carpet Capital of the World," Dalton, Ga., has struggled and lost 17,000 manufacturing jobs over the past decade.
But now, Engineered Floors is investing $450 million in two new manufacturing facilities and a distribution center in the area. The Dalton expansion is part of a resurgence in manufacturing in Georgia and it reflects an optimistic outlook for manufacturing across the Southeast.
Originally published on Thu September 5, 2013 1:25 pm
From gross to gourmet. That pretty much sums up civet poop coffee.
The beans are literally harvested from the feces of the tree-dwelling civet cat in Indonesia. The idea is that a trip through the animal's digestive tract partially ferments the beans and imparts a much-sought-after flavor to the coffee.
Update, Sept. 4: We added the audio for David Kestenbaum's radio obituary of Ronald Coase.
If you created the world as a simple economic thought experiment, companies wouldn't exist. Instead, everybody would work for themselves, and they'd be constantly selling their labor (or the fruits of their labor, or use of their tools, or whatever) to the highest bidder. Wages would rise and fall every day (every hour! every second!) depending on supply and demand. That's how the market works, after all.
An endless number of personal finance apps help consumers keep track of their money. Host Michel Martin speaks with Lisa Gerstner of Kiplinger's Personal Finance, about the different options for tracking savings and spending on mobile devices.
The uncertain future of American military action in Syria is causing ripple effects in the world market. Host Michel Martin speaks with economic reporter Sudeep Reddy of The Wall Street Journal, about the relationship between the Syrian conflict and oil.
Continuing our conversation about personal finance, we just talked about apps like Mint and how people are using them to keep tabs on their personal finances, but Omar Green and his new software company want to take it even further to help you make good decisions about your money. And let's just say you might not need to call mom quite so often. We'll let him explain. Omar Green is the CEO and cofounder of wallet.AI and he's with us now to tell us more. Welcome, thanks so much for joining us.