The new British Prime Minister Theresa May announced six members of her cabinet today.

Amid a sweeping crackdown on dissent in Egypt, security forces have forcibly disappeared hundreds of people since the beginning of 2015, according to a new report from Amnesty International.

It's an "unprecedented spike," the group says, with an average of three or four people disappeared every day.

The Republican Party, as it prepares for its convention next week has checked off item No. 1 on its housekeeping list — drafting a party platform. The document reflects the conservative views of its authors, many of whom are party activists. So don't look for any concessions to changing views among the broader public on key social issues.

Many public figures who took to Twitter and Facebook following the murder of five police officers in Dallas have faced public blowback and, in some cases, found their employers less than forgiving about inflammatory and sometimes hateful online comments.

As Venezuela unravels — with shortages of food and medicine, as well as runaway inflation — President Nicolas Maduro is increasingly unpopular. But he's still holding onto power.

"The truth in Venezuela is there is real hunger. We are hungry," says a man who has invited me into his house in the northwestern city of Maracaibo, but doesn't want his name used for fear of reprisals by the government.

The wiry man paces angrily as he speaks. It wasn't always this way, he says, showing how loose his pants are now.

Ask a typical teenage girl about the latest slang and girl crushes and you might get answers like "spilling the tea" and Taylor Swift. But at the Girl Up Leadership Summit in Washington, D.C., the answers were "intersectional feminism" — the idea that there's no one-size-fits-all definition of feminism — and U.N. climate chief Christiana Figueres.

Copyright 2016 NPR. To see more, visit

Copyright 2016 NPR. To see more, visit

Copyright 2016 NPR. To see more, visit

Copyright 2016 NPR. To see more, visit


Why Modern Latinas Are A Challenge To Marketers

Aug 13, 2013
Originally published on August 15, 2013 7:59 am



Hispanic American are an increasingly important consumer demographic to woo. That's according to a new study from the market research firm Nielsen. The report says that most of today's Latinas are the primary decision makers when it comes to household spending.

But marketing to them is a real challenge, as NPR's Shereen Marisol Meraji reports.

SHEREEN MARISOL MERAJI, BYLINE: Welcome to the home of the contemporary Latina consumer.


MERAJI: Hi. How are you?

Good. How are you?

WRIGHT: Good. I'm Pamela.

MERAJI: I'm Shereen, nice to meet you.

Meet Pamela Maria Wright. She has kids - Nico and Rita. She's bilingual and hopes they will be too.

WRIGHT: (Foreign language spoken)

UNIDENTIFIED CHILD #1: (Foreign language spoken)

UNIDENTIFIED CHILD #2: (Foreign language spoken)

WRIGHT: (Foreign language spoken)

UNIDENTIFIED CHILD #2: (Foreign language spoken)

WRIGHT: (Foreign language spoken)


MERAJI: She has a masters degree, is a working professional, and tech savvy.

WRIGHT: You know, we all have smartphones, I have an iPhone, I have an iMac, MacBook Pro.

MERAJI: But still, very traditional and family oriented. As if on cue, her dad makes a surprise visit.


WRIGHT: Oh, hi, this is my dad, how much more Latino can you get? Hi, daddy.


WRIGHT: How are you?

MERAJI: She consumes her media in English - and some in Spanish. She also buys groceries bi-culturally. Whole foods, for...

WRIGHT: My organic milk and my Greek yogurt and kale.

MERAJI: And the Mexican family-owned grocery chain Northgate Gonzales for...

WRIGHT: (Foreign language spoken) That you definitely can't find in an American store.

MONICA GIL: So Latinas are definitely relating to two identities. I see it as they have two sets of instruments to pick from.

MERAJI: Monica Gil is the author of Nielsen's report on the modern Latina consumer. She says if brands want to stay relevant, they need to get to know this ambi-cultural shopper.

GIL: When Latinas choose to be more Latina or more American, and under what circumstances, what influences her and her purchasing behaviors.

MERAJI: The Latina consumer is younger, a growing demographic, and they're making the financial decisions in their households. Eight-six percent of the Latinas Nielsen surveyed said they were taking the lead on money matters including big purchases like cars and homes.

So, how are marketers wooing this valuable consumer? I asked one.

VERENA SISA: Verena Sisa, Chief strategy officer for Conill Advertising.

MERAJI: Conill specializes in marketing to the Hispanic consumer and has been doing it since the late '60s. But, Sisa says it's a challenge to advertise to the modern Latina. She's on different media platforms, in two languages. She's traditional in some ways, cutting edge in others. And you still have to deal with cultural differences based on region. Is her background Mexican, Salvadoran, Puerto Rican?

SISA: She has become the most fragmented consumer out there.

MERAJI: Sisa says its important to find commonalities when marketing to this fragmented Latina consumer and motherhood is a great place to start. One of the ways she sways more Latina and less American is when it comes to raising kids. Passing down Spanish and cultural traditions becomes a priority.

SISA: And one of the core elements of culture is music.

MERAJI: Sisa says her client Pampers threw a concert last year for expectant Latinas and their kids in Miami.

THALIA: (Foreign language spoken)

MERAJI: Latin Pop star Thalia hosted the event and stressed the importance of passing down Latino culture to the next generation. And the concert was promoted on the Pampers Latino Facebook page as a part of its Mi Musica, Mi Herencia ad campaign. That's my music, my heritage.


MERAJI: An orchestra played Latin American children's songs like this one, "Los pollitos dicen Pio pio" to a crowd of babies, toddlers and pregnant moms.

Over the top? Sure, but Verena Sisa says this kind of marketing works. Slapping a mariachi band or chips and salsa in an ad, says Sisa, doesn't.


MERAJI: Shereen Marisol Meraji, NPR News. Transcript provided by NPR, Copyright NPR.