Political Ad Wars Fought On New Battlegrounds

Oct 1, 2012
Originally published on October 1, 2012 2:30 pm

NPR's Ari Shapiro spent a week in one city in a battleground state, Colorado Springs, where campaign spending has tripled since 2008. He discovered how it's changing, and the campaign strategy behind targeting specific ads for specific markets in hopes of winning over undecided voters.