5:11am

Tue September 10, 2013
Business

Remembering Car Salesman Cal Worthington

Originally published on Wed September 11, 2013 8:43 am

Transcript

RENEE MONTAGNE, HOST:

And for today's last word in business, let's take a moment to remember one of the nation's most colorful car salesmen. Cal Worthington built an empire from West Coast car dealerships, and became a TV fixture thanks to his ads, which began running in the 1970s.

(SOUNDBITE OF MUSIC)

(SOUNDBITE OF CAL WORTHINGTON AD)

UNIDENTIFIED WOMAN: Here's Cal Worthington and his dog, Spot.

UNIDENTIFIED GROUP: (Singing) If you need a better car, go to Cal. For the better deal by car, go to Cal...

STEVE INSKEEP, HOST:

Worthington always appeared in a Western suit and a white cowboy hat. But instead of a dog, the commercials featured some exotic animal, like a tiger or an elephant playing the dog, Spot. And then there was the jingle we're hearing now.

MONTAGNE: Worthington died Sunday at the age of 92. That people recall him now as the best possible tribute to the work of a commercial pitch man, people remembered his brief ads long after they went off the screen.

And that's the business news from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

(SOUNDBITE OF CAL WORTHINGTON AD)

UNIDENTIFIED GROUP: (Singing) For the lowest money down, go to Cal. Transcript provided by NPR, Copyright NPR.