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The Last Word In Business
Originally published on Wed April 17, 2013 2:46 pm
STEVE INSKEEP, HOST:
And today's last word in business is: out of this world - which is where the Dutch airline KLM will send two lucky customers at the start of next year -space, the final frontier.
DAVID GREENE, HOST:
OK. To win the space journey, contestants have to correctly guess how far up a high-altitude balloon can make it before popping. Piece of cake - I know that's what you're thinking, right? Guesses submitted on KLM's website will be tested on April 22nd, when the company releases a balloon in the Nevada desert.
INSKEEP: The winners will take flight next January. Now to be clear, they will not rise on a balloon that pops. A feat that would earn you a Darwin Award, but they will go on a commercial spacecraft.
And David, we do know precisely how high that trip will go - 338,000 feet.
GREENE: That's high.
INSKEEP: Yeah. That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.
GREENE: And I'm David Greene.
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