The Good, Bad, And Ugly Of This Year's Campaign Ads
Originally published on Mon November 5, 2012 5:53 pm
As the election season ends, so does the ad season. With close to a billion dollars spent on presidential TV ads and more than a million spots, do any ads stand out as memorable? Well, they certainly don't do what "Morning in America" did for Ronald Reagan. So while negative ads may be effective — and therefore plentiful — they're unlikely to stick in the mind.