A national campaign to reduce calories in beverages launched in Montgomery Monday. Area elected officials and community leaders joined the "Balance What You Eat, Drink and Do" program hosted by the Alliance for a Healthier Generation and the American Beverage Association. The program's goal is to reduce the beverage calories consumed per person by 20 percent by the year 2025 nationally. Officials say Montgomery and Lowndes counties make up the 5th market added to the nation-wide program.