Ed Ward

Sam Phillips is famous for saying that if he could find a white boy with the authentic Negro sound and feel, he'd make a billion dollars. Seeing Phillips in his striped sport coat and tie in 1950, you might well wonder if he'd know that sound and feel if it came up and bit him. But he'd been a fan of blues and country music since childhood, and he bet that his technical knowledge and feeling for this music could make him money.

Wallace Daniel Pennington grew up singing. His father played guitar and his mother played piano, and by the age of 9, the young man had a guitar of his own. The family attended church on Sunday and Wednesday each week, and to this day, Dan Penn says he remembers the entire Methodist congregation belting out hymns.